ZARZUELA

STAGE TO SCREEN TO HOTEL

Brief

The North Park Theatre and cinema closed its doors in 1989. It's now getting a new lease of life as North Park, San Diego's newest boutique hotel

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Ask

Create a brand direction that reflects the building's history for people who want to experience the local area

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Solution

A vibrant and energetic visual identity that brings the local area in and celebrates the energy that resonates in this old theatre and cinema